Ad Design

Ad designs for advertising

Ads come in all shapes and sizes but they have one common goal and that is to sell products, services and brand. Text and visuals or a combination of the two are the main elements in any ad.

Artwork

Photographs, drawings and graphic elements are a key visual element of many types of ads. Some ads may have only a single visual while others might have several pictures. Even text only ads might have some graphics in the form of decorative bullets or borders. When included with visuals the caption is one of the first things most readers look at after the visual.

Titles

The main headline may be the strongest element of the ad or it may be secondary to a strong visual. Some ads may have subheads and other title elements as well.

Body

The copy is the main text of the ad. Some ads may take a minimalist approach, a line or two or a single paragraph. Other ads may be quite text heavy with paragraphs of information, possibly arranged in columns newspaper style. While the words are the most important part of the copy, visual elements such as indentation, pull quotes, bullet lists and creative kerning and tracking can help to organise and emphasize the message of the body of the ad.

Contact

The contact or signature of an ad may appear anywhere in the ad although it is usually near the bottom. It consists of, logo, advertiser name, address, phone number, map or driving directions and web site address.

Tayside and Angus ad designers for professional advertising design.